Shiraz Ali

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The OACFP Annual Education Conference & Tradeshow Day 3

The OACFP Annual Education Conference & Tradeshow #oacfp21 unifies bereavement sector professionals by providing education, resources and an opportunity to network.

This year, the conference committee refocused their energy and confidently brought highly engaging speakers and a hybrid event that provided the necessary education and allowed many colleagues to re-connect with fellow bereavement professionals. 

Day 3 was filled great events and even better speakers!


Improvisation: A Path to Deeper Connection & Exploring Untapped Potential with Joni NehRita

Improvising can help us to unlock our best selves, but it can be scary even thinking about improvising- isn’t good planning the secret to success?

Well yes, but improvising is a vital piece of creativity and sometimes when we over-think or over-prepare, we end up talking ourselves right out of what is natural & uniquely interesting about ourselves.

Songwriter & musician, Joni NehRita explores how to develop the art of improvisation as a life skill & the benefits of doing so.


The Right Way of Death - THERE IS HOPE with Eric Layer

What if everything you think (but can’t say) about funeral service is true?

Deathcare isn’t what it used to be. Cremation rates are sky-high, customers have changing expectations, and new competitors materialize every day.

Author Eric Layer has spent his career helping brands navigate the winds of change, after spending most of his life in and around the family business of funeral homes and cemeteries. He leverages that unique perspective to paint a vivid picture of what today’s bereavement professionals are getting right—and what they’re doing wrong.

The current uncertainty around death care is not the sector’s fault, but it is their problem. The calling is hamstrung by mixed messages. It’s tough for a modern bereavement professional to decide whether to be a leader or a follower, salesperson or confidant. But there is a right way to do death, and funeral professionals are experts. The future of the business will require a recognition of that truth so that those who work in death care can reclaim the soul of the calling and guide families with care and confidence.